About Us
Welcome to The Brand Professor Consultancy, where decades of marketing leadership and a passion for building capabilities converge. We are based in Singapore, but cover Asia Pacific in scope. We believe marketing needs to be the unwavering voice of the consumer in order to drive revenue growth. By championing the consumer, we champion the growth and prosperity of brands.
Meet the Team
Charmaine Wong
With over 25 years of local and regional experience in blue-chip companies such as P&G, J&J, Yum! Brands, our founder Charmaine Wong has been a driving force behind the success of renowned brands. She has not only achieved remarkable results in sales and brand development but people capability building has become second nature to her. She has experience working in a SME and with local franchisees so fully understands the unique challenges that smaller organisations face. Charmaine has led the full gamut of consumer marketing skills from research, brand positioning to product development, execution, e-commerce, CX, CRM across Asia Pacific.
Yvonne Wong
Yvonne is a senior business and marketing leader with over 25 years of experience across diverse FMCG, HealthCare and ECommerce industries - P&G, Coca-Cola, Reckitt Benckiser, Johnson & Johnson, and Lazada. Yvonne has accelerated growth and transformed businesses in Asia-Pacific region and China, and she has won multiple awards and gained recognition for multi-channel marketing, championing e-Commerce entry, CRM, innovation, digital transformation, and end-to-end consumer brand experience. A change champion and a believer in the power of unearthing game-changing insights, Yvonne enjoys working at the intersection of curious minds and new discoveries to enable better decisions and world-class marketing. Yvonne has a WSQ Advanced Certificate in Learning and Performance